Productivity during the design process can make the difference between being first to market or becoming an also-ran. That makes your choice of product lifecycle management of critical importance, not just to the engineering team but to the entire company. […]
When NASCAR announced a new body style for its 2013 season, it came years earlier than anyone expected. To make the cars resemble ones you’d see on the street, engineers had to scramble to redesign their vehicles based on manufacturer identity: make a Ford that looks like a Ford, or a Chevy that looks like a Chevy.