What do you think of when you hear “Istanbul?” Does the intersection of East and West, of Europe and Asia, of culture and language, come to mind? Do you think of a city deeply spiced with history and tradition?

All of those are still applicable today, but the last three decades have brought a new kind of descriptor to people’s lips: modern metropolis.

That’s because decades of an expanding, increasingly cosmopolitan population and economic expansion have created more energized neighborhoods, with a more artistic, modern, and sophisticated aesthetic.

Put simply, Istanbul is pretty cool.

The New Cool

You know what else is cool? Yata?, a company founded in Istanbul in 1976. Initially a foam factory, the company has evolved alongside Istanbul, adding mattresses in 1981 and eventually textiles like bedspreads and rugs. Over time, Yata? has expanded its furniture lines and living room sets, creating sleek designs that are well placed in even the most upscale locales.

Modern Leaders

Today Yata?’ is a leader in the furniture industry, with 5 plants, 1350 employees, and 900 retail outlets in 45 countries. The designs of the company’s signature brand, Enza Horne, can be found in England, Holland, Germany, Hungary, Bulgaria, Switzerland, Russia, Romania, and the United States.

This living room is the epitome of comfortable minimalist chic, with a low hanging lamp, bare walls and layered rugs. If you want to have a go at designing an interesting look like this, then you could check out Bazaar Velvet’s large collection for quality rugs and have a go at your own minimalistic look. Check out their quality guide here: https://info.bazaarvelvet.com/rug-quality-guide.

This kids’ bedroom is both playful and stylish with warmer colours and more patterns.

Competition as a Catalyst

But Istanbul’s growing competitiveness in design meant that Yata? needed their new ideas to iterate quickly. They needed design software that would help them achieve a faster time-to-market, so they turned to Creo.

With Creo, Yata? can reduce time spent in revisions, and prepare technical drawings more easily. Yata? R&D Chief says, “We have gained great productivity in the preparation of technical drawings, BOM, and revision processes using Creo.”

Thanks to the transition to Creo, Yata? estimates they’ve reduced technical drawing preparation time by 20 percent, and decreased revision time by 25 percent. Now, that’s cool.

Interested in learning more about Creo and its 3D CAD capabilities? NxRev offers a variety of seminars, tutorials, and customer service to help users get the most out of the PTC suite. Give us a call at 408-986-0200 to find out more.