According to IBISWorld, smoothie and juice bars have become a $1.8 billion industry – and that number is just going to keep rising. For commercial smoothie providers, staying competitive requires using the best blending machinery available. “When you’re mixing hearty fruits and vegetables like carrots and kale and apples,” explains James Camacho, Principal of Camacho Associates, “you can’t just buy any old blender.”

Enter Vitamix. Founded in 1921, the privately held, family-run company creates world-class blenders capable of emulsifying large amounts of produce. Their machines quickly – and quietly – turn whole fruits and vegetables into creamy, healthy, and delicious beverages.

After nearly a century, Vitamix is recognized as a leader in product design innovation, with over 50 patents and several engineering awards.

Smooth Functionality: Vitamix and PTC

How does a company with nearly a century behind it stay ahead of the engineering curve? With PTC Creo, naturally.

Accelerating product innovation and creating wholly reliable and durable products requires outstanding engineering capabilities. At Vitamix, these processes are streamlined by using PTC Creo. They use Creo to drive prototypes that enable faster design decision-making. PTC Windchill also makes it easy to manage their project and product data in a clean interface.

The Vitamix team thinks that they can further leverage PTC Creo and PTC Windchill to increase the number of new product introductions and reduce time-to-market by 30%. They have already dramatically improved their efficiency and collaboration between the industrial design and engineering teams, with design time cut by 25% as a result. And they’ve done this without sacrificing the quality their customers expect.

Jack Gee, Vitamix’s Industrial Design Manager, believes their continued use of PTC Creo 2.0 will improve workflows and speed up modeling for his team.

  • PTC Creo Flexible Modeling Extension lets them make rapid design changes.
  • PTC Creo Parametric’s Freestyle capability helps them design complex surfaces easily.
  • PTC Creo Parametric allows their team to skip the methodology that goes into creating a shape and instead focus on the shape itself.

Interested in learning how to use the PTC offerings? NxRev offers a variety of seminars, tutorials, and customer service to help users get the most out of the PTC suite. Give us a call at 408-986-0200 to find out more.

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